Tech Central Station - Diller is too smart a dealmaker to fall for the synergy argument or leap head-first into the online search market just because search happens to be the flavor of the month. The potential acquisition of Ask Jeeves is about more than just slapping a search box on every IAC property from Anyway.com to ZeroDegrees.com in order to create a common doorway to IAC's various interactive assets. While Diller no doubt hopes to convert Ask Jeeves search traffic into paying customers of IAC's other brands, there has to be something more on Diller's mind. Link to Article





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Search Engine Marketing Columnist