Robert Clough

Robert Clough

Articles



News.com - The portal giant on Monday shed its Overture Services brand and renamed the unit Yahoo Search Marketing. The replacement of the Overture brand will take place in the U.S. market initially, the company said. Other international markets will be re-branded later, but the Overture brand will be maintained in Japan and Korea. Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist