By Krysten Crawford - cnnmoney - Another advertising taboo that Todd says Google has broken: the company has gone around the agencies it deals with and tried to sign deals directly with Fortune 1000 advertisers. That's alienated media buyers and, at the same time, fueled the perception that Google is giving deep-pocketed advertisers special treatment, to the detriment of smaller advertisers. Link to Article





About the Author

Search Engine Marketing Columnist

Search Engine Marketing Columnist