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Search Engine Strategy: Links or Content?

February 24, 2004 Comments

Robert Clough

Robert Clough

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Source: Search Engine Guide - A debate is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. In this article, I lay out the claims of both sides, reaching the conclusion that neither strategy is sufficient by itself. The number of people who truly believe you can do one without the other is small - they just happen to be extremely vocal. Link to Article



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