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Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players

April 26, 2004 Comments

Robert Clough

Robert Clough

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Source: ClickZ - Behavioral targeting technology player Tacoda Systems is developing a pay-for-performance network of content sites that will run text ads and leverage its audience-profiling technology, ClickZ News has learned. The program, slated to launch in late spring or early summer, is a clear challenge to the contextual ad programs run by paid search players like Google and Overture. Link to Article



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