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PremierGuide Gets Social with Local Search

August 26, 2004 Comments

Robert Clough

Robert Clough

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Source: ClickZ - In the PremierGuide implementation, users can recommend a local business as "good", "very good" or "excellent". The company eschews negative reviews, feeling they might damage local businesses and therefore alienate potential advertisers. Users can filter by recommendations -- seeing, for example, only reviews posted by trusted friends. They can also sort by recommendations, so the most highly recommended business shows up first. Link to Article



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