Source: InternetRetailer.com - As Microsoft, Google, Yahoo and others fight it out in the Internet search engine market, the competition is bringing new opportunities to pure-play online retailers, but multi-channel retailers must work harder to fit search into their overall cross-channel marketing strategies, Joan Broughton, vice president of multi-channel programs at REI Inc., will advise on a panel at the Shop.org Summit next week. Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist