Search Engine Guide Archives

Generic Search Terms Drive Most Buying

December 14, 2004 Comments

Robert Clough

Robert Clough

Articles



Source: ClickZ - Conventional search marketing wisdom holds that searchers are more likely to use brand- or product-specific keywords as they grow closer to making a purchase, but the study finds that 83 percent of consumers start their search process with a generic term and only a relatively small percentage later refine their searches with a product-specific query. Link to Article



Related Entries
Subscribe

RSS Updates

Twitter Updates

Weekly Newsletter


About the Author

Search Engine Marketing Columnist

Search Engine Guide > Robert Clough > Generic Search Terms Drive Most Buying

Search Engine Marketing Columnist

Search Engine Guide

Search marketing information for small business owners.

Small Business Brief

Fetching the best small business news.

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge.

Small Business Marketing Unleashed Conference

A different kind of small business marketing conference.

Small Business Resources

The directory of the best small business sites and tools.

Small Business Answers

Home of our network.

Copyright © 1998 - 2009 K. Clough, Inc. All Rights Reserved. Privacy