Personalized Search

February 2, 2005 Comments

Robert Clough

Robert Clough

Articles



Source: iMedia Connection - Personalized search is the fine-tuning of search results and advertising based on an individual’s preferences, demographic information and other factors. Presumably, the better a search engine understands a user’s interests and preferences, the better able it is to target search results, advertising, sponsored links, etc. Link to Article





About the Author

Search Engine Marketing Columnist

Search Engine Marketing Columnist