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Lobbying for Your Search Marketing Budget

February 7, 2005 Comments

Robert Clough

Robert Clough

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Source: SearchDay - Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing. Link to Article



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