Robert Clough

Robert Clough

Articles



sitepoint - I've already discussed different ways to estimate the popularity of a search term, and I'm sure we'll hit that subject again soon. What I want to discuss today is how to estimate the relevance of a search term. The easy way is to just take your best guess, but like a lot of things that are easy, this approach isn't necessarily very rewarding. Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist