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Search Engine Guide - If you’ve been following the don't-aim-for-the-top strategy, you might want to reexamine it for Google AdWords in light of the findings of the eye-tracking study. Unless you’re among the select few getting placed above the organic search results, only half of the people are likely to see your ad if it’s the top one, and you lose a big chunk of the eye traffic as you go to second and third place. Link to Article
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