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Yellow Pages Association: IYP Users Likely To Become Buyers (Reg. Required)

April 26, 2005 Comments

Robert Clough

Robert Clough

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By Wendy Davis - MediaPost - More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages are more likely to convert to buyers, at least in five categories--the automotive industry, financial services, drugstores, home and garden, and restaurants--according to a report by the Yellow Pages Association and comScore. Link to Article



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