Search Engine Guide Archives

Optimize for "Returning Customer" Keywords

April 27, 2005 Comments

Robert Clough

Robert Clough

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By Tansy O’Bryant and Mark Schurtman - After collecting a year of data, Colleen’s SEO firm noticed that repeat customers usually returned to her site not by typing the URL into the address bar or book marking but by searching on the name of her website. Colleen optimized the name of her website for a select set of pages on her site that she would most want her returning customers to see. By using this strategy Colleen created “membership” without having to develop private log in/password driven components to her site. Link to Article



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