From the site: The culture of lay indexing has been created by the aggregation strategy employed by Web search engines such as Google. Meaning is constructed in this culture by harvesting semantic content from Web pages and using hyperlinks as a plebiscite for the most important Web pages. The characteristic tension of the culture of lay indexing is between genuine information and spam... (Thanks to researchbuzz.com for the pointer.) Link to Article





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Search Engine Marketing Columnist

Search Engine Marketing Columnist