Analytics


Google Analytics
Free
Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.

Clicky
Free and paid versions.
Monitor, analyze, and react to your blog or web site's traffic in real time.



Keyword Research Tools


SEO Book Keyword Suggestion Tool
Free
Learn which keywords you should be targeting to increase your website rankings, traffic, and profit. The SEO Book keyword suggestion tool offers 1,000 results for free & has a fast CSV export option for Excel.

Wordtracker
Free and paid versions.
Alternative tool to the Google Keyword Planner reveals 1000's of profitable longtail keywords with SEO competition, keyword difficulty, CPC, multiple sources and trends.

LSIGraph: LSI Keyword Generator
Free
Generate Latent Semantic Indexing (LSI) keywords for your SEO needs with this free LSI Keyword Generator tool.

Keyword Discovery
Free and paid versions.
KeywordDiscovery is an advanced keyword research tool which draws on a database of 36 Billion search queries from many different search engines around the world.

SE Ranking Keyword Suggestion Tool
Free and paid versions.
The website ranking software for business, agencies and SEO specialist. Online SEO tool for marketing strategy: monitor, test, analyze with SE Ranking.

SEMrush
Free and paid versions.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

ahrefs
Paid
Ahrefs is a toolset for SEO and marketing. They have tools for backlink research, organic traffic research, keyword research, content marketing & more.

WordStream
Free and paid versions.
WordStream's free keyword tools are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery.

Moz’s Keyword Research Tool
Free and paid versions.
Discover and prioritize the best keywords for your site.

SpyFu
Free and paid versions.
Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation.

Bing Keyword Research
Free
Perform keyword research to find query volumes and keyword suggestions based on organic (unpaid) search data. Provides up to six months of data, keyword ideas by language and country/region, and research history.

Google AdWords Keyword Planner
Free
A keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads.



Link Building


Moz Open Site Explorer
Free and paid.
Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.

Majestic
Free and paid.
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.



Rank Tracking


Authority Labs
Free and paid.
Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.



Website Speed Tools


GTmetrix
Free
A free tool that analyzes your page's speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.

Pingdom Website Speed Test
Free
Analyze the load speed of your websites, and learn how to make them faster.

Google's PageSpeed Insights
Free
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.



Other


DeepCrawl
Paid
Analyse your website architecture to understand and monitor technical issues to improve SEO performance.





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