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Shawn Campbell

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

The A to Z Guide to Getting Website Traffic

As you probably already know, bringing in traffic is not easy - it takes hard work, determination and lots of elbow grease. So if you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!...

Web Statistics for Dummies (part 2: Referrers)

A referrer is a website that directly sends you traffic. These referring sites will help you increase your position in search engines because by linking to you, they are essentially "voting" for your site....

Web Statistics for Dummies (part 1: Sales)

There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc Which one should you be using? From my own experience, I recommend using daily uniques....

Back to Basics in SEO

I am actually excited about any algorithm change, because it means that the search engines should actually get better....

Yahoo SM vs. Google AdWords

How does Yahoo SM compare with Google's AdWords? Both programs have advantages and disadvantages....

Are You in for a Safe Landing? - PPC Landing Pages

You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients?...

A Search Engine Optimizer's New Year's Resolutions

If you want to do well with your web site, stick to these resolutions and before you know it the traffic (and the sales) will roll in smoothly, just like the New Year....

Content is King, but Linking is Queen

Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does...