Simon Dang is a Director of PPC Search Marketing at Business Online, Inc. Business Online provides customized website solutions to help plan, build and grow your business online. Services include Website design, Search Engine Marketing, PPC Marketing, Website Tracking, Website Usability and more. Simon is responsible for researching and leveraging the latest strategies in the paid search arena for BusinessOnline. He also is the featured paid-search speaker at Business Online's quarterly internet marketing conferences in San Diego.
Generating your initial keyword list for PPC should be a well-thought out process. It is a critical step in a successful PPC campaign and should not be rushed....
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