Increased Revenue Is the Key

Attract More Traffic
Everyone knows no matter how great your product or services are, you can't sell what people can't find. You need web site traffic. Learn how to become visible on the web.

Capture Better Leads
A flood of visitors to your site is worthless if they aren't interested in what you offer. You need quality traffic. Learn how to find the search phrases used by people looking for your products or services.

Close More Sales
Of course, we'll also teach you how to appear in the search results when people enter these search terms. Make it easy for customers to find you and you'll close more sales.

The Small Business Guide to Search Engine Marketing includes:

• Lifetime updates - You'll always have the latest information.
• 60 Day 100% Money Back Guarantee - no risk involved.
• Access to the author in a private online support forum.
• Email updates, new information and examples.

Gain a Competitive Advantage

It's likely your industry is hyper-competitive and becoming more so every day. You can use this guide to gain an advantage over your competitors.

Whether you need to catch up with your competitors or you see an opportunity to establish a competitive advantage, the Small Business Guide to Search Engine Marketing is your key to success.

Written for Small Business Owners

The Small Business Guide to Search Engine Marketing teaches you proven techniques that you can use to drive customers to your site.

Search Engine Guide's Editor-in-Chief Jennifer Laycock explains:

• What search marketing is and how it can increase your bottom line



• How to know what phrases your customers use when searching



• How to run a pay-per-click campaign without breaking the bank



• How to get your site in front of potential buyers when they are ready to buy



• How to build solid links without relying on reciprocal link requests



• The simple changes you can make that can double your conversion rate



• Why submission programs are a rip-off

Support After the Sale

We know that no matter how easy a book is to read, there will always be questions about how to implement the ideas on your own site. That's why when you buy the Small Business Guide to Search Engine Marketing, you also get free access to a private discussion area on our forum where you can ask the author questions.

The book purchase also includes FREE Lifetime Updates so you don't have to worry about whether the information you're reading is up to date or not. When you buy the Small Business Guide to Search Engine Marketing, we'll put you on a special mailing list so we can let you know when we've updated the book with new information, new examples, or new techniques.

With FREE Lifetime Updates and a private support forum you will have the ideal search engine marketing guide.

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About the Author

Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001.

Jennifer Laycock Editor-in-Chief Search Engine Guide

After spending seven years working for a variety of digital marketing agencies and serving as an in-house SEO for a mid-size e-commerce company, she left the world of traditional agencies to serve as an independent search marketing consultant for small to mid-size businesses throughout the United States.

Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine optimization issues for both digital and full service agencies in the central Ohio area. Her clients have included companies like Verizon and Highlights for Children.

Recognized in the online forum communities as "thejenn," she served as the Forum Administrator for the JimWorld Search Engine Marketing forums and as the Web Search Guide at About.com. Jennifer is also known for her writings on search engine optimization and consumer search issues. Her work has been featured at JimWorld, About.com, Search Engine Watch and other industry sites. She has also been interviewed and quoted by several publications including The Financial Times, The San Francisco Chronicle and Entrepreneur magazine.

Jennifer is a requested speaker and has served as both a panelist and a moderator of several interactive site clinics at Jupiter Media's popular Search Engine Strategies conferences along with speaking at the virtual trade show eComXpo and serving as a keynote speaker for the 2005 MIVA Small Business Conference. You can also catch Jennifer sharing the stage with Matt Bailey at the Search Engine Marketing and Online Marketing seminars put on by The Karcher Group.

Jennifer has been interviewed by or featured in publications including:

Table of Contents

INTRODUCTION: What is Search Engine Marketing?

• The Reality of Search Marketing: Getting Past What You Think You Know
• Understanding the Pinocchio Effect
• But What About the Sandbox?
• The Number One Rule of Organic Search Marketing

• The Language of the Search Buying Cycle
• Should You Use a Keyword or a Keyword Phrase?
• Getting Started with Keyword Research
• Keyword Research Tools
• Yahoo Search Term Suggestion Tool
• Free Wordtracker Suggestion Tool
• Wordtracker Paid Service
• Trellian’s Keyword Discovery Tool
• How Many Keyword Phrases Should You Target?
• Testing Your Research
• Understanding the Long Tail
• A Tip for when You are Just Starting Out
• Popular Search Term Lists

• Matching Phrases to Your Content
• How to Create Keyword Rich Page Copy
• Understanding Keyword Density
• Understanding How Keywords Fit into Copy
• A Word of Warning About Keyword Density
• Understanding Semantics and Search Engines
• The Importance of Having Enough Page Copy
• How Search Engines Recognize Words

• Domain Names
• Hosting Issues
• Site Maps
• The Importance of Clean Code
• Using CSS Positioning
• Framed Content
• Getting Around Flash
• Javascript Files
• Optimizing Dynamic Content
• Other File Formats

• The Title Tag
• Meta Keyword Tags
• Meta Description
• Heading Tags
• ALT Attribute

• Understanding Site Submission
• How Will the Search Engines Find My Site?
• Submitting to Directories
• Locate the Proper Category for Your Web Site
• Write an Appropriate Description
• Submit Your Site
• Major Directories
• Smaller Directories

• What is Link Popularity?
• Why Build Links?
• Understanding the Importance of Link Text
• What Makes for Good Link Text
• Getting Links to Your Site
• Asking for Links pg 53
• Talk in Terms of Other People’s Interest
• Make the Other Person Feel Important
• Use Names Whenever Possible
• Try to See Things From Other People’s Point of View
• Link Building as Relationship Building
• Reciprocal Linking
• Incoming Links
• Buying Links
• Gaining Links Naturally
• Press Releases
• Building a Community
• Other Free Tools
• Offer Product Reviews
• Affiliate Programs
• Search Engines are Better at Valuing Links
• Outgoing Links
• What Not to Do

• Why Use Pay-Per-Click Advertising
• The Number One Rule of Pay-Per-Click Advertising
• Essential Points to Consider in a Pay-Per-Click Campaign
• Finding the Phrases That Convert
• Deciding Which Phrases to Use
• Knowing What Your Conversion Rates Are
• Setting a Pay-Per-Click Budget
• Cost of Generating Business Leads
• Cost of Generating Product Sales
• Testing and Analyzing to See What Works
• Tracking Your Results
• Writing Effective Pay-Per-Click Ads
• The Importance of Landing Pages
• Which Engines Offer Pay-Per-Click Programs
• Google AdWords “Starter Edition”
• Why Starter Edition is Good for Small Business
• Why Starter Edition is Bad for Small Business
• Do Your Research
• Targeting Your Best Audience
• Understanding Dayparting
• Demographics via MSN AdCenter
• Demographics via Google AdWords
• Some Things to Consider About Demographic Targeting

• A Low Cost Alternative for Creative Businesses
• Create Ideas That Will Interest People
• Appeal to People’s Egos
• Appeal to the Heart
• Know What Motivates Your Audience
• Ideas Spread Because They Are Important to the Spreader
• Getting Started
• Refer a Friend Options

• Deciding to Hire Out Your Search Marketing
• Reviewing Service Offerings and Prices
• Finding a Reputable Company or Consultant
• What Size Company Should You Hire?
• Individual Consultants
• SEM-Only Specialist Firms
• Large Marketing Firms
• Finding Free Search Marketing Help