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Stacy Williams

Stacy Williams, search engine marketing specialist, is founder and President of Prominent Placement, Inc. With an extensive background in Internet marketing, Stacy offers her clients cutting edge solutions that are always rooted in sound marketing strategy. A member of the Technology Alliance of Georgia and the Atlanta Interactive Marketing Association, Stacy is a frequent lecturer on search engine optimization and Internet marketing topics.

Surprising Branding Benefits of Search

One of the great benefits of search engine marketing is that it's more measurable than most other forms of advertising and marketing. But are we missing half the picture by focusing on conversions? Just because we can easily measure conversions, does that cause us to focus solely on this single metric and ignore other, harder-to-track benefits of search engine marketing?

Promote Your Business Locally (5 of 5)

Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Today, we wrap up our week-long series about local search marketing by providing instructions for submitting your site at no cost - to business data aggregators and Internet Yellow Pages (IYPs)....

Promote Your Business Locally (4 of 5)

People search online for local businesses by going to a variety of sites regular search engines, local-only search engines, review sites, Internet Yellow Pages, and more. Today and tomorrow, we ll wrap up our week-long series by giving you specific information about how to ensure your company is listed in all the major players....

Promote Your Business Locally (3 of 5)

We re right smack in the middle of a series about ensuring your site can be found in local search engines, Internet Yellow Pages (IYPs) and other locally-oriented resource sites.  Today, we ll focus on off-site factors specifically, submitting your business profile to all the key sites out there.  (Did we mention it s free?)  The first step is to compile all the information you ll need for your almighty business profile....

Promote Your Business Locally (2 of 5)

In part one of this series we talked about why it's important for every business to be visible in local search engines and Internet Yellow Pages (IYPs). Today, let's talk about one easy way to ensure that every search engine is crystal clear about your geographic location....

Promote Your Business Locally (1 of 5)

It's important that every company promote itself in its own local area. Even if your business sells products and services nationally (or globally), you should still reach customers in your own backyard. Local search expert Greg Sterling comments on a recent WebVisible study that reported 70% of consumers had used the Internet to search for a local service business in the past 90 days. So how do you ensure that your website is found for all these local searchers? Our five-part series will give you the tactical steps you need every day this week....

Leveraging Search Marketing Throughout the Buying Cycle

Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy....

Virtually Perfect: How To Structure A Virtual SEM Business For Success

Even in the age of technology, people are a critical part of business success. And when you are operating virtually, its even more important to find the right team....

Use Search Engine Marketing Techniques to Drive More Traffic to Your Web Site

Search engine marketing, like most things, is more complex than meets the eye. But it offers many benefits, not the least of which is that it tends to be one of the lowest-cost and highest-impact marketing tools available....



About the Author

Stacy Williams, search engine marketing specialist, is founder and President of Prominent Placement, Inc. With an extensive background in Internet marketing, Stacy offers her clients cutting edge solutions that are always rooted in sound marketing strategy. A member of the Technology Alliance of Georgia and the Atlanta Interactive Marketing Association, Stacy is a frequent lecturer on search engine optimization and Internet marketing topics.

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