Stacy Williams, search engine marketing specialist, is founder and President of Prominent Placement, Inc. With an extensive background in Internet marketing, Stacy offers her clients cutting edge solutions that are always rooted in sound marketing strategy. A member of the Technology Alliance of Georgia and the Atlanta Interactive Marketing Association, Stacy is a frequent lecturer on search engine optimization and Internet marketing topics.

Surprising Branding Benefits of Search

by Stacy Williams    August 5, 2008

One of the great benefits of search engine marketing is that it's more measurable than most other forms of advertising and marketing. But are we missing half the picture by focusing on conversions? Just because we can easily measure conversions, does that cause us to focus solely on this single metric and ignore other, harder-to-track benefits of search engine marketing?

Leveraging Search Marketing Throughout the Buying Cycle

by Stacy Williams    April 19, 2006

Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy....

Virtually Perfect: How To Structure A Virtual SEM Business For Success

by Stacy Williams    May 25, 2005

Even in the age of technology, people are a critical part of business success. And when you are operating virtually, it’s even more important to find the right team....