Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed.
The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.
The home page's first function is to convey to the visitor what site they are on. Company name and logo must be clearly and obviously displayed.
Visitors should know that they page they have landed on is, in fact, the home page. A quick glance at the page should make this obvious.
Home page content should provide an overview of who you are and what you do. It should go on to introduce the main areas of your site, giving visitors the opening to continue through to the information they came for.
Calls to action
Use textual and image links that convey a distinct call to action that drives the visitor to the desired destination.
Splash pages should never be used. These pages serve very little purpose and tend to annoy visitors.
Home page content should be kept to a minimum. This page should serve as a jump off point (enticement) to direct visitors to the deeper sales content pages.
Vertical scrolling should be kept to a minimum. Ensure that most important information is visible "above the fold".
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Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
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