January 2, 2007 Comments
Matt McGee has a great post over on his Small Business SEM blog titled, The #1 SEO and Marketing Tactic for 2007.
Want to know what it is? Trust!
Matt provides 13 ways to build trust:
- Get links from trusted (authority) sites
- Provide great, link-worthy content, products, widgets, tools, etc.
- Get listed or talked about in trusted verticals
- Make yourself known
- Adopt Participation Marketing
- Build links naturally
- Expand naturally
- Clean up your duplicate content
- Don’t keyword spam
- Link out
- Use affiliate links carefully
- When you register or renew your domain(s), register them for more than one year
- If all else fails, buy an older, trusted domain
Matt provides additional insight to the concept of trust as well as more details on each of these thirteen trust building points. This is a must-read blog for all web marketers, and a great way to start out the new year in SEM!
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