Matt McGee has a great post over on his Small Business SEM blog titled, The #1 SEO and Marketing Tactic for 2007.

Want to know what it is? Trust!

Matt provides 13 ways to build trust:

  1. Get links from trusted (authority) sites
  2. Provide great, link-worthy content, products, widgets, tools, etc.
  3. Get listed or talked about in trusted verticals
  4. Make yourself known
  5. Adopt Participation Marketing
  6. Build links naturally
  7. Expand naturally
  8. Clean up your duplicate content
  9. Don’t keyword spam
  10. Link out
  11. Use affiliate links carefully
  12. When you register or renew your domain(s), register them for more than one year
  13. If all else fails, buy an older, trusted domain

Matt provides additional insight to the concept of trust as well as more details on each of these thirteen trust building points. This is a must-read blog for all web marketers, and a great way to start out the new year in SEM!


January 2, 2007





Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.







Search Engine Guide > Stoney deGeyter > Building Trust in 2007