I’m the guy at the movie theater that you see walking the hallways reading every movie poster on the wall. I’m even the guy that doesn’t like to be late to see the movie trailers at the beginning of a film. Movie ads are about the only ads that I truly love.

A new company is about to change the face of off-line advertising as we know it. They are starting in the movie industry (and only for eight seconds at a time) but the implications of this will reach into every aspect of paper advertising and even into the digital photo market.

This new technology is so incredible that director James Cameron has called it the “holy grail of advertising”.

No, this isn’t just hype. A company called XYZ RGB has developed a technology that allows eight seconds of video to be manufactured as a paper thin three dimensional hologram movie poster.

Ok, so lets think about his. Eight seconds. Not much right? Well, that’s eight seconds today. Think how big and slow “personal” computers were when they were first invented, and how small and fast they have become since. Eight seconds is just the starting point. This technology will advance beyond eight seconds, I guarantee it.

Here is something else to consider. When movies were first developed they had no sound. Will it be long before the ability to add sound effects is far behind?

This technology will work it’s way into every form of advertising. Fliers left on your car can be interactive, billboards can be mini TV ads, etc. etc. “Holy grail of advertising?” I think Cameron was being modest!

February 13, 2007

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

Search Engine Guide > Stoney deGeyter > Changing the Face of Advertising, 8 Seconds at a Time