AddThis Feed Button
AddThis Social Bookmark Button

Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.

Building comprehensive Help and FAQ pages gives your visitors confidence that you're there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.

Help pages

Help pages should not be limited to Frequently Asked Questions (FAQ’s) but should provide links to user guides, contact details, product support, customer support downloads, and anything else that will guide your visitors to the answers they seek.

Avoid marketing

Help and FAQ pages should not contain any marketing hype or sales material. These pages are there simply to guide your visitors to the answers they seek. Stick to the basics.

Info search

If your site has a search function and robust Help and FAQ sections, it can be helpful to allow visitors to search these sections exclusively. If the information being sought cannot be found in the Help or FAQ sections, the search should produce more results from the rest of the site.

Printable text

Help sections should be printable, or have printer-friendly versions. Visitors often print up the answers to their questions to show other decision makers. Having easy-to print pages benefits you and your visitors. The most important aspect of your Help and FAQ pages is that they are robust enough to answer as many potential questions that can be determined in advance. You'll also want to update these frequently as new questions get asked and answered.



Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

Comments (2)

"Help and FAQ pages should not contain any marketing hype or sales material."

That can be almost impossible for some sellers.

I'm actually working on building out a FAQ's page at the moment so this article was perfect timing! Thanks! I love the 'printable text' suggestion. I would have never thought about 'researchers' doing the leg work and bringing the information back to the decision maker!

Nicely done!

Leave a comment

 



If you'd prefer, you can also subscribe without commenting by submitting your email address here:

Get Updates

weekly newsletter




Writer to the rescue
SEO articles & more; 10% off 1st project

SEO Friendly Directory
Get a Sponsored Listing for only $29!

Skaffe.com Directory
Established quality website directory.

Web Hosting Providers
Top 10 Web Hosting Provider Reviews



Pole Position Marketing

Blogger Profile

Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.



www.flickr.com

Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.