Read this post with all graphics and illustrations.

As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to think pretty highly of yourself to write a blog. On the most basic level, you have to think that someone actually cares what you have to say, otherwise you'd just keep your ramblings hidden away in a Word document on your computer's hard drive. And perhaps people do care. After all, you're reading this blog post right now. But the danger is that as more people begin reading what one has to say on their blog, the more highly one tends to think of him or herself.

But who am I to condemn? You're reading my blog post and making me think more highly of myself. But I'll share. You're welcome to get in on some of the ego action with your comments below! See? It doesn't always have to be all about me.

But just because an over-inflated ego causes you to believe people want to hear what you have to say doesn't mean you don't have something valuable or important to contribute to the worldwide discourse on your given topic. As a business owner, communication is key and there is no better way to start a dialogue with your target audience than to start a blog.

The necessity of the ego doesn't devalue the quality of your message in any way. Again, just like a politician requires an ego, it is often that very ego that helps them get things done, hopefully for the betterment of their constituents. If you think highly of yourself as a blogger, in sufficient proportions, you're well on your well to being able to put together quality content that gets read, repeated, passed on, commented about and--most importantly--processed and put to good use.

Writing a good blog, if you do it right, will really have less to do you than your visitors. While you have to think you've got something to say, it'll be your visitors that confirm that thought or not. And while you may like the ego boost you get from growing your readership, you can also be providing a valuable service to those in need of such information.

Not to put it too bluntly, but the desire to blog often coincides with the desire for sex. You may feel the need to get what you want to say out there for public consumption, but it's only going to be any good if you are making someone else happy with it. That's what we'll be exploring in this series of blog posts. How to write blog posts that target your audience, capture their attention, and keep them coming back for more.

I know nobody writes blog posts with a pen as the title suggests, but I think you get the suggestive innuendo. We'll use that theme to further explore what it takes to put together a good blog. Not just a good blog post, but a good blog that gets read, repeated, passed on, commented about, processed and put to good use.

Oh, and we'll also make sure to cover some of the SEO basics in writing your post. If you've got a great body, no sense keeping it locked in a closet.

Other posts in the "Go Blog Yourself" series
* Introduction: Writing Your Blog Post with Pen in Hand and SEO in Mind
* Step 1: Know Who's Looking
* Step 2: Know What They Want to See
* Step 3: Have a Good Pick-Up Line
* Step 4: Reveal the Goods
* Step 5: Be Easy On The Eyes
* Step 6: Keep Them Interested
* Step 7: Give Them More Than They Came For
* Step 8: Do It Right and Do It Again


June 2, 2009





Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.





Comments(18)

Thanks for the post. I think pretty highly of myself, you are right. Thats why I write a blog. All that you have wriiten above are very familiar to any of the bloggeres. If we do write of course we know all this information.

I think you did put it bluntly. lol
My ego must not be totally up there yet, because I still have to talk myself into posting every time on my personal IM blog.

I look forward to your SEO info to put the total package together.

Thanks,
Peggy

so, we should encourage people who don't have enough self-cofidence to write a blog right?
aren't you inventing the blog therapy ? ;o)

"...If you think highly of yourself as a blogger, in sufficient proportions, you're well on your well to being able to put together quality content that gets read, repeated, passed on, commented about and--most importantly--processed and put to good use."

I really love this blog, although I really love that part that I quoted above. True, our ego helps us get things done... If you really want to be a good blogger, then go and improve yourself and the way you write.

I would have a big ego also if I looked like the girl in the picture.

Hilarious and oh sooooooooooo true. I try to keep my blogging down to those moments when I am backed up and ready to explode. I also always try to give the audience some mutual releif by only blogging when I have something to say and can back it up with my experience and reasoned opinion. A lot of bloggers, are premature bloggers and this post is a great warning. Ok, gotta go before I lose the entire day to blog / sex double entendres.

"Not to put it too bluntly, but the desire to blog often coincides with the desire for sex. You may feel the need to get what you want to say out there for public consumption, but it's only going to be any good if you are making someone else happy with it. "

I will agree with this but also know that most people who read blogs aren't looking to have fun but rather learn relative information to keep their feet off the discount hardwood flooring. The interest of a person is subjectable and does not require "eye-opening" appeal but rather just a view of his work. There are different people who enjoy different things.

Hilarious... loved this post! I think blogging is not so much with people with huge egos, but for people who just really love to write - and if they can make a connection with their readers, great! It's an awesome network and it's a lot of fun.

Hi Stoney. You said "I know nobody writes blog posts with a pen as the title suggests, but I think you get the suggestive innuendo." Was there really 'suggestive innuendo' in your post? I couldn't find any!

We've thought about this as an avenue for our business, www.standoffsystems.com, because as a manufacturer of machined aluminum hardware lines our business offers lots of opportunity for technical exploitation of our product lines. I'll be interested to see this topic develop.

Hey Scott,

Well, perhaps I wasn't suggestive enough. But I sure know that I don't want to explain it! :)

There is a lot of benefit in companies that blog, provided they consistently put out relevant and helpful content.

Hi Stoney,

This post was relly great post for a new blogger, It is very detailed.

This is for the newbie in blogging;

If you were really want to be a blogger, put any confidence in yourself.

But just because an over-inflated ego causes you to believe people want to hear what you have to say doesn't mean you don't have some valuable or important to contribute to the worldwide discourse on your given topic.


Proof reading, huh?

8)

Some things slip through. Thanks for the heads up. Fixed now.

The information is useful only to beginners.

Yes, I do agree, but you could have put the whole idea in one paragraph. After all, it is nothing radically new.

It's my understanding that blogs don't pass through any value anyway, but blogging has shown most of its value, in terms of seo through long tail keyword generation - and internal links back to specific pages as well.

My understanding was that blogs don't pass any SEO value anyway, but blogging has shown most of its value, in terms of seo through long tail keyword generation - and internal links back to specific pages as well. Blogging is certaintly a worthwhile way to help with SEO.


Blogs have HUGE SEO value, both in terms of keywords they can rank for and the link juice they can pass on.

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