Google Webmaster Central has just releases a tool that allows you to check your site's backlinks. Hows that different from the link: operator? Well, this one actually works!

SEOs have struggled for years to get good backlink information from Google. The link: operator only showed you a portion of your backlinks and was therefore completely unreliable. Now, through Google's webmaster central, you can get a near accurate backlink profile for your site. Matt Cutts says it's not 100% yet, but they are getting it there. He also goes on to stress that just because you see a link in your backlink profile that does not mean that said link is passing weight.

What I like about this is that the links are broken down by page. I have already used this to find a link to my site from someone that was stealing my content. In this case is was the only external link to a pretty odd-ball page on my site. I wanted to see who would link to there and much to my surprise my content and images had been stolen. That will be remedied quickly.

Finally, a backlink tool worthy of Google's name!

February 6, 2007

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

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