Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write.

Throughout history, communication has evolved. Common vocabulary has gone from "thou" to "you" to "u", and in some cases, to "fu!"

Once common words change spelling, meaning and even become obsolete. (Anyone remember wearing "slacks"?) New is the new old.

Soundbites have become essential to anyone wanting to make a point. If it can't be said in nine seconds, you're SOL!


I think it's policy that no policy is good policy unless it can fit on a bumper sticker.

Paragraphs in old books sometimes go on for pages. Paragraphs today are usually no more than a few sentences.

Even long chapters appear too difficult for our quick-takeaway minds to absorb. Why else would Dan Brown be so popular?

We've been spoiled by social media. Some might use a different word. #ruined

In the internet age, we have to look beyond the 9 second soundbite and start thinking in 140 character twitterbites.

We must communicate in standalone points. Anything more than 140 characters can't be tweeted. (120 for retweets.)

If your point is tied to larger concepts that can't be quickly summarized, it's difficult to get it socialized.

We have to write--and often even speak--in a way that allows our thoughts to be socialized as easily as possible.

Instead of just getting your post title tweeted by a few, isn't it better to get your point retweeted by many?

Tweeting a post title is cool and all, but if you can make your point in a tweet, well, you made your point.

Post titles say, "This might interest you." Twitterbites say "Here's a good point."

Twitterbites pass your "authority" without someone having to be read (or scan) your entire blog post.

Do twitterbites prevent clicks? No more than free SEO advice loses clients. Sounds good in theory but doesn't pan out.

You don't have to blog in exact twitterbites, but the more you provide, the greater opportunity for re/tweets.

The more re/tweets your twitterbite gets, the greater the exposure, and more your authority builds. #allgood

Follow at @StoneyD, and @PolePositionMkg.

September 29, 2011

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


Another great post Stoney, very true.

"We must communicate in standalone points."

You make a great point. The best messages, and the easiest to remember and identify, are often short and sweet. You don't want to stuff your messaging with a lot of fluff--get to the heart of it.

Twitter is really awesome, only downside is that you really need to work on your account, sculpt it :)

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