December 21, 2006 Comments
While SEO most certainly isn't rocket science in the most literal of senses it is to those that don't know much about it. SEO is a lot of work and requires a lot of time to do it and do it right. Those that don't respect that prove that they really know nothing about it at all.
Danny Sullivan just posted his defense of the SEO industry, Yes Virginia, SEO Is Rocket Science - Defending Search Engine Optimization Once Again.
Look, I am absolutely sick and tired of the SEO community forgetting that what they know and do is NOT second nature to the vast majority of people. I'm not talking spamming or black hat stuff. I'm talking about that "simple" stuff, the loads of things that can make a real difference to how well a site does in the search results. Ignore these things on purpose or accidentally, and you miss out on valuable traffic.The biggest harm that come to the SEO industry, and subsequently to websites that hire unknowledgable SEOs, comes from those that think SEO is actually easy. Sure, it's easy in the same way that most jobs are. It's easy to wire a house, fix a toilet or drive a truck. These things are easy to do, and very easy to screw up if you don't really know what you're doing. People get paid good money to do those kinds of things for the price reason is that they are not as easy as they appear on the surface. The SEO industry is no different. Its easy to think it's easy. But a lot of easy gets a lot more time consuming than most people might think.
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