While SEO most certainly isn't rocket science in the most literal of senses it is to those that don't know much about it. SEO is a lot of work and requires a lot of time to do it and do it right. Those that don't respect that prove that they really know nothing about it at all.
Danny Sullivan just posted his defense of the SEO industry, Yes Virginia, SEO Is Rocket Science - Defending Search Engine Optimization Once Again.
Look, I am absolutely sick and tired of the SEO community forgetting that what they know and do is NOT second nature to the vast majority of people. I'm not talking spamming or black hat stuff. I'm talking about that "simple" stuff, the loads of things that can make a real difference to how well a site does in the search results. Ignore these things on purpose or accidentally, and you miss out on valuable traffic.The biggest harm that come to the SEO industry, and subsequently to websites that hire unknowledgable SEOs, comes from those that think SEO is actually easy. Sure, it's easy in the same way that most jobs are. It's easy to wire a house, fix a toilet or drive a truck. These things are easy to do, and very easy to screw up if you don't really know what you're doing. People get paid good money to do those kinds of things for the price reason is that they are not as easy as they appear on the surface. The SEO industry is no different. Its easy to think it's easy. But a lot of easy gets a lot more time consuming than most people might think.
Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
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