Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs and the rental house just wasn't doing it for me. So I embarked on the all-exhausting new-home search!
For months my agent took me to house after house, from the suburbs to BFE. I felt like Goldilocks! Some houses were too small, some too far away, and others too expensive. But unlike Goldilocks, more than once I thought I found the perfect home, only to discover there was a flooding problem, or an offer had already been accepted, or the rooms were laid out wrong, or there was no place for the kids. It was close, but never "just right."
And then it happened. The day came when I found the perfect house. Perfect in almost every way for my needs. This was the one! I made an offer, did some negotiating, and ultimately closed the deal.
Stay with me, I'm going somewhere with this...
The house, like most, had a kitchen, living room, bedrooms, bathrooms, and all the amenities I needed. I could relax in the living room, make dinner in the kitchen and sleep in any room I chose. But, and here's the part you might find odd, after almost a year of being in the house, I find myself still using only the bathroom.
Oh sure, I stick my head out every now and then to make sure the other areas of the house are still there and available at my pleasure, but the hanging out in bathroom is cool with me. I can sleep there, watch TV there, and even cook there if I want!
I know, it's strange. I bought this house because it had everything I needed. I continue to make my monthly mortgage payment to ensure that I have access to every room in the house any time I want. I just don't really want to yet. I know I can venture out to the kitchen, bedroom or any other room, and I will...when I get around to it. It's just that I'm a bit busy in the bathroom.
Still with me? You probably know where I'm going with this by now. The scenario I laid out above is ridiculous, right? But no more ridiculous than businesses that pay for SEO services that they don't use!
Is that you? Do you get recommendations from your SEO and just let them go unheeded? Is your SEO trying to get you to "fix" your site, "improve" your navigation, or implement optimized text, yet you are not responding to their requests?
If you're not implementing the recommendations provided by your SEO, you're throwing good money away. Ignoring your SEO's recommendations is like... well, it's kinda like the story above. It's senseless, counterproductive, and ultimately, it's wasting your money. Oh, and it's most definitely NOT earning you profits.
If you have a few extra thousand dollars lying around that you're not using, I'll be happy to take it off your hands. Otherwise, start doing what your SEO suggests. #moneytip101
Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
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