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Securing the Domain Name

The other day I was in a race to buy a domain name. A personal title I had been throwing around for fun with my friends suddenly got broadcast to thousands of people in a blog post. As I read my clever little title, available for all eyes to see, I suddenly realized that I need to buy that domain name before someone else does.

I immediately jumped to my favorite domain registrar, typed PimpMcFly.com (don't ask), found that it was available, and plunked down the $7 to make it mine. Once secure, I sat back and relaxed knowing that I was the proud owner of a completely useless domain name that nobody else can use.

For a week or two I did have some fun with it. Go ahead, check it out. I'll wait. Yeah, that's me in the pimp outfit. You might recognize some of the other faces too. Ah, the magic of Photoshop. But I digress.

Don't forget to Secure Your Twitter Name

After, ah, pimping out my new domain name I started throwing the link out there on Twitter to all my twitter followers for fun. And that's when it hit me. Buying the domain name is no longer enough to secure my business or hobby brand on the web. You also need to secure your Twitter name!

Think about it. If I'm out there telling people I'm Pimp McFly and you can find me at PimpMcFly.com, that's all well and good, until someone else decides to start twittering under the name Pimp McFly. Hey, That's me! Or at least it should have been.

The same holds true for your business. The last thing you want is someone out there twittering in your business' name. Maybe they are a fan with good intentions, but maybe not. In either case, an "unauthorized" individual is out there actively engaging with the community in your name. They could be saying things that appear to be official company communications, but aren't.

Go secure your twitter name. Even if you're not ready to engage the community, secure your name before someone else does, just as you would a domain name. But you should also be warned, once you've got your twitter name, engagement with the community will be expected. But that's a good thing. It's what people want and it'll help you grow your business too!

By the way, you can follow me on twitter at www.twitter.com/StoneyD (or www.twitter.com/PimpMcFly!)


Comments (5)

Definitely part of online reputation management especially since if you lose your Twitter name, somebody can start Twittering as you/your brand and cause a heck of a lot of damage to your marketing efforts.

Stoney, can you Pimp me? LOL

I've always thought that Twitter's the flavour of the day, but now I'm going to register as a user.

I've registered my alias - Mrs_S at twitter - I can't register my domain name - my name - as it's too long! :(

I guess that's something I should have noted in my article... twitter names are much shorter than domain names, but as long as you can get a twitter name that secures your brand then that what you want.

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Pole Position Marketing

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.