SEO is like a car. You can't just ask "how much does SEO cost?"

SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect.

SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25)

SEO is like ice cream. There are a lot of different flavors of SEO strategies that bring satisfaction, and you usually want to try more than one.

SEO is like music. The foundation hasn't changed since the beginning, but the application of SEO evolves with time.

SEO is like kids. A lot of work goes into it and you can't be guaranteed of the results.

SEO is like a surgeon. Sometimes you have to do a lot of website surgery in order to cut out the sickness.

SEO is like a doctor. If you don't follow the advice of your SEO, you'll never have a healthy site.

SEO is like a diet. It's easy to know what to do. Not so easy to do it successfully. (via @mflem25)

SEO is like getting in shape. There are no shortcuts to good results. (via @mflem25)

SEO is like exercise. If you don't keep at it, you lose the benefits of it.

SEO is like gravity. What goes up eventually comes down.

SEO is like the Jones's. If you are only keeping up, you're falling behind. (via @PaschenM)

SEO is like Inspector Clouseau. Even the most bumbling SEOs can still stumble across a solution.

SEO is like a lawn. Paying lawn mower-kid prices doesn't get you beautiful SEO results, just a chopped budget.

SEO is like gardening. You can't plant your SEO recommendations this week and expect a rankings harvest the next. (via @CraigGeis)

SEO is like the weather. When traffic is hot everything is cool. When traffic disappears, temperatures rise.

SEO is like global warming. Just because you say it's true doesn't mean your soapbox strategy is really viable.

SEO is like art. You can theorize about it all day long, but it's the end result that matters.

SEO is like a video game. You want a top 10 score to show off to your friends, but you can't be sure you'll keep it. (via @rhcerff)

SEO is like a dog. If you feed it right, it can be your business's best friend, specializing in fetching ROI.

SEO is like a cat. Just because you optimized your site to call traffic to you doesn't mean the search engines will comply.

SEO is like Lady Ga Ga. Even average looking SEO can appear "sexy" if you dumb down your audience enough and dress it with outlandish claims.

SEO is like a supermodel. It's something you want to [censored due to violation of company social media policy]. (via @mflem25)

SEO is like Michael Jackson. It doesn't matter if it's black (hat) or white (hat) if you're riding high at the top.

SEO is like Anthony Weiner. Exposing yourself to the wrong audience can have disastrous results. (via @PaschenM)

SEO is like John Grisham. A strong start can overshadow a decade of laziness that follows.

SEO is like a Michael Bay movie. It can look pretty, but if you're just throwing a bunch of crap at your audience, they'll just shrug and walk away.

SEO is like Highlander. There can only be one number one ranking (per keyword).

SEO is like the military. A good strategy can do some serious damage and dominate your competition in the SERP's theater.

SEO is like government. No matter how many years you've been at it, there always seems to be more to do.

SEO is like taxes. You can keep pouring money into your SEO, but if the bastards aren't managing it properly, you start looking for ways to opt out.

SEO is like 24 Hour news. There are lots of people giving their opinions, but very few have any solutions.

SEO is like politics. There are lots of people giving their opinions, but very few have any solutions.

SEO is like religion. There is only one way to do SEO right. The rest of you are idiots.

SEO is like Jesus. It's not dead.

Follow at @StoneyD, and @PolePositionMkg.

September 22, 2011

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


"SEO is like a Michael Bay movie. It can look pretty, but if you're just throwing a bunch of crap at your audience, they'll just shrug and walk away."

Great analogy! I might have to borrow that one time and use it on some of my clients. "Oh look, something shiny!" doesn't cut it for long.

I think that the examples of seo is like whatever were very amusing. I think that a lot of these aren't accurate although they are funny. The one I think doesn't make any sense is that seo is like religion and there is only one way to do it because that is not true or funny.

SEO is : Special Enforcement Operations in a digital level

Caleb, I think you missed the point on that one. It's completely tongue-in-cheek. As are most of these.

It's like juggling. You've got to keep lots of balls in the air to make it work.

SEO is like Magic. The uninformed can't see how it's done. But the end result is amazing.

Love the analogies, Luke and Simon!

SEO is like you....ha ha ha...Stoney deGeyter, Great share.

Very nice list of "SEO is like.. " ha ha.. a lot of fun.



Great post - good for a laugh before the weekend

"SEO is like kids.." is so true, sometimes it swallows much more effort and time (and money!) than planned.

SEO is like Michael Jackson.. dead?.. Black humor :))

SEO is like studies. You have to exert more effort in order to rank well. :))

Hi Stoney,

I just found your blog and find it interesting. Most are funny and quite realistic and i like it.

SEO is like a weather, its unpredictable. You work on it so well but you didn't like the end result.


SEO is like glass - it should be transparent - the less you can see it, the better the quality.

SEO is like air - you don't have to see it for it to blow you away.

SEO is like pornography - more people use it than admit to it. We don't expect everyone who uses it to boast about using it, but we secretly wonder about the normality of those who vehemently oppose its very existance.

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