SEO is like a car. You can't just ask "how much does SEO cost?"
SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect.
SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25)
SEO is like ice cream. There are a lot of different flavors of SEO strategies that bring satisfaction, and you usually want to try more than one.
SEO is like music. The foundation hasn't changed since the beginning, but the application of SEO evolves with time.
SEO is like kids. A lot of work goes into it and you can't be guaranteed of the results.
SEO is like a surgeon. Sometimes you have to do a lot of website surgery in order to cut out the sickness.
SEO is like a doctor. If you don't follow the advice of your SEO, you'll never have a healthy site.
SEO is like a diet. It's easy to know what to do. Not so easy to do it successfully. (via @mflem25)
SEO is like getting in shape. There are no shortcuts to good results. (via @mflem25)
SEO is like exercise. If you don't keep at it, you lose the benefits of it.
SEO is like gravity. What goes up eventually comes down.
SEO is like the Jones's. If you are only keeping up, you're falling behind. (via @PaschenM)
SEO is like Inspector Clouseau. Even the most bumbling SEOs can still stumble across a solution.
SEO is like a lawn. Paying lawn mower-kid prices doesn't get you beautiful SEO results, just a chopped budget.
SEO is like gardening. You can't plant your SEO recommendations this week and expect a rankings harvest the next. (via @CraigGeis)
SEO is like the weather. When traffic is hot everything is cool. When traffic disappears, temperatures rise.
SEO is like global warming. Just because you say it's true doesn't mean your soapbox strategy is really viable.
SEO is like art. You can theorize about it all day long, but it's the end result that matters.
SEO is like a video game. You want a top 10 score to show off to your friends, but you can't be sure you'll keep it. (via @rhcerff)
SEO is like a dog. If you feed it right, it can be your business's best friend, specializing in fetching ROI.
SEO is like a cat. Just because you optimized your site to call traffic to you doesn't mean the search engines will comply.
SEO is like Lady Ga Ga. Even average looking SEO can appear "sexy" if you dumb down your audience enough and dress it with outlandish claims.
SEO is like a supermodel. It's something you want to [censored due to violation of company social media policy]. (via @mflem25)
SEO is like Michael Jackson. It doesn't matter if it's black (hat) or white (hat) if you're riding high at the top.
SEO is like Anthony Weiner. Exposing yourself to the wrong audience can have disastrous results. (via @PaschenM)
SEO is like John Grisham. A strong start can overshadow a decade of laziness that follows.
SEO is like a Michael Bay movie. It can look pretty, but if you're just throwing a bunch of crap at your audience, they'll just shrug and walk away.
SEO is like Highlander. There can only be one number one ranking (per keyword).
SEO is like the military. A good strategy can do some serious damage and dominate your competition in the SERP's theater.
SEO is like government. No matter how many years you've been at it, there always seems to be more to do.
SEO is like taxes. You can keep pouring money into your SEO, but if the bastards aren't managing it properly, you start looking for ways to opt out.
SEO is like 24 Hour news. There are lots of people giving their opinions, but very few have any solutions.
SEO is like politics. There are lots of people giving their opinions, but very few have any solutions.
SEO is like religion. There is only one way to do SEO right. The rest of you are idiots.
SEO is like Jesus. It's not dead.
Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
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