May 3, 2007 Comments
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A few years back a friend and I were hitting some golf balls at the driving range. We're having a good time when suddenly I started thinking out loud about the "overhead" that such a business has. What it must cost to run, maintain the grounds and how much money they bring in daily. My friend just shook his head. These things were the farthest from his mind.
But not me. I'm a big fan of learning lessons wherever you can find them. And apparently I'm not the only one. Yesterday I ran accross the Spider-Man 3 Bible Study Guide
. I immediatly thought, "How cool is that?" Finding biblical wisdom in a pop-culture geek film! I love it!
The guide is a whole six pages long, four if you discount the cover page and the blank "study notes" page at the end. I've only glanced at this (I hear it contains spoilers to the film) but I like what the authors have done here.
The guide is broken into themes based on characters and plots of the movie:
Each theme uses a scriptural reference and ends with some questions that the reader should pose to themselves as inner-reflection.
Cheesy? Perhaps. But this a guide meant for young people who 1) study the bible with their weekly youth groups, and 2) love a good spidey flick!
From a Christian perspective this is a great way to speak to young people in their own language, using what they love to provide a fun, moral message. I love this from a marketing perspective as well. Not that this will provide any significant boost to the Spider-Man 3 box office numbers, but it is (a small amount of) increased exposure.
Any youth groups using this study guide might go ahead and have a "movie night", where they bring their entire group of young people to the theater to watch the movie and have a short bible study afterward. I'm sure that would get kids to the theater that wouldn't normally go, but because it's a "youth group" thing, they'll be on board. Not to mention those that might see it twice, once with the youth group and once with the family. I know my daughter would go and then she'd see it again with the rest of the fam.
The down side here is that I don't see any copyright information on the document, so I assume that this was not done with permission from the makers of the comics or film. Even though no one is trying to make money on the study guide, I'm sure the producers would appreciate some kind of trademark or copyright recognition.
I've always considered the Spider-Man movies to be some of the best comic book adaptations ever. And each does have a positive message. It's kinda cool to see someone using that in a way to teach positive lessons to our young-uns.
Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.
Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.
Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.
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