The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

Step 1: Admit you are powerless without SEO and that your online marketing has become unmanageable.

Step 2: Believe that a power greater than yourself is needed to optimize your website for rankings and conversions.

Step 3: Make a decision to turn your website and online marketing strategies over to the care of an SEO, as you choose to hire him/her.

Step 4: Let your SEO make a searching and fearless inventory of your website.

Step 5: Admit to your SEO, yourself, and your developers the exact nature of your website's wrongs.

Step 6: Be entirely ready to have your SEO fix these website defects.

Step 7: Humbly ask God to remove your tunnel vision and "I know better than you" biases, and trust that your SEO knows their stuff.

Step 8: Review your SEO's list of all website marketing violations and be willing to correct those which they cannot.

Step 9: Correct all violations immediately, except when doing so will disrupt your success during critical seasons. Do those things when disruption will be minimized.

Step 10: Continue to allow your SEO to take inventory of your site and, when new issues are found, promptly fix said issues.

Step 11: Seek, through SEO/PPC and Social Media, the improvement of your conversion rates, and return on investment. Continue to build communication with your online marketer and give them the power to carry out their recommendations.

Step 12: Have a financial awakening as a result of these steps, and carry the message of value your SEO/M has provided through continuous recommendations throughout the business community.

November 3, 2010

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


Love it! Thanks Stoney. Those 12 steps really can be applied anywhere

Brilliant as always. Although a lot of people do not understand the point of an SEO, the work we provide is invaluable. I appreciate your steps. Hilarious and true all at the same time.

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Search Engine Guide > Stoney deGeyter > The 12-Step Program for Online Marketing