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The Best Damn Web Marketing Checklist for Browser Issues

September 3, 2008 Comments (7)

Stoney deGeyter

Stoney deGeyter

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a handful of browser functionality and compatibility issues, as well as user interface with the site via the browser.

Why this is important: The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible.

What to look for:

  • Visible address bar: Make sure the browser's address bar is always visible to allow the visitor to know what site and page they are on.
  • Fully functional navigation tools: Don't take away the users ability to maneuver the site using the browser's navigational buttons (back, forward, view source, etc.)
  • Visible status bar: Don't take away the status bar at the bottom of the browser. Information here can be valuable to the user.
  • Site works in multiple browsers: Make sure the site functions properly across multiple browsers and various platforms.
  • No browser hi-jacking: When visitors click a link, don't hijack their browser by opening new windows that automatically resize. Let the visitor control how they want links to open.

Did I miss anything? Add to this list with your comments below.


Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Comments (7)

For the "No Browser Hijacking" tip - how do you go about giving the option to open in a new window/tab, or opening directly from just one link? Thanks for any input on this subject. Thanks for the tips!

Posted by: Spam Filters & Anti Spam Filters on September 3, 2008

These checklists are great, but I'd love to see them expanded to include how-to info on the points raised.

Posted by: msbananapeel on September 3, 2008

I feel that Google Chrome is a superb browser indeed! I finally agree that not all browsers are the same.

Posted by: britneyvaughan on September 4, 2008

@britneyvaughan, if you have felt that all browsers were the same I have to wonder how many browsers you've experiences. FireFox is light years apart from Internet explorer. I have not experienced Chrome but I'm in no hurry to either.

Posted by: Stoney deGeyter on September 4, 2008

@ Spam you can use the target attribute in a link to open "_self"

@ msbananapeel That would be a lot of work. :)

Posted by: Stoney deGeyter on September 4, 2008

@ Stoney: Lazy bugger! Okay, so the excuse that you're busy is only because you arent smart enough to be lazy? hehehehe...

Great points. Nothing worse than having a browser hijacked... I absolutely hate it. Never, ever change how my browser works or appears, I have it like that for a reason. I bet most others do.

"The browser is (obviously) what we use to view websites." - really isn't that obvious. I've asked people what browser they use only to be given the answer, "What's that? I just use the internet" The assumption is that they are using IE.

@britneyvaughan: I'm currently running IE7, FF2, Flock, Opera, Safari and Chrome and I'm not a fan of Chrome.

Posted by: Robert on September 11, 2008

@ Robert I purposely left my "a lot of work" comment vague to be interpreted how one likes. Am I busy? Am I lazy? Meh, figure it out yourself! ;-) You make a good point on the obviousness of the browser thing.

Posted by: Stoney deGeyter on September 11, 2008

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklist for Browser Issues

Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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