This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages.

Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.


What to look for:

  • Easy to find login access: Logging in should be easy. Either a link or a login form should be readily available from any page.
  • Use security protocols: Keep necessary information secure at all times.
  • Provide security assurances: Make sure visitors know that their information is secure by providing necessary security assurances.
  • Link for new registrations: If visitor is new, be sure to provide a link that allows them to register for full access.
  • Outline account benefits: Outline the benefits of registering to all potential new registrants.
  • Reclaim lost password option: Provide an option for visitors to reclaim forgotten passwords.
  • "Remember me" option: Allow visitors to stay logged in for a certain period of time without having to re-input their information.
  • Link to privacy policy: Link to company's privacy policies.
  • Logged-in status is clear: Provide a clear indication of the visitors login status.
  • Account info change access: Provide options for users to change their account information, including passwords, addresses and other relevant information.
  • Confirmation of change info: When information is changed, be sure to follow that with a confirmation of the new information.
  • Links to financial info: E-commerce sites should provide links to shoppers financial and order information.
    • Transaction history: Show a complete record of all shopper's transactions.
    • Invoices: Link to all past invoices and orders with complete order information.
    • Balances: Show balances, if relevant, including amounts due and/or credits.
    • Payment methods: Allow shoppers to change their payment information and/or default payment information.
  • Choose method of delivery: Certain purchases can be delivered multiple ways, provide various delivery options.
    • Text email
    • HTML email
    • Snail mail
    • Overnight
    • Etc.

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


Great run down - informative like usual Stoney

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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklist for Login and My Account Pages