This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages.

Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.

What to look for:

• Easy to find login access: Logging in should be easy. Either a link or a login form should be readily available from any page.
• Use security protocols: Keep necessary information secure at all times.
• Provide security assurances: Make sure visitors know that their information is secure by providing necessary security assurances.
• Link for new registrations: If visitor is new, be sure to provide a link that allows them to register for full access.
• Outline account benefits: Outline the benefits of registering to all potential new registrants.
• Reclaim lost password option: Provide an option for visitors to reclaim forgotten passwords.
• "Remember me" option: Allow visitors to stay logged in for a certain period of time without having to re-input their information.
• Link to privacy policy: Link to company's privacy policies.
• Logged-in status is clear: Provide a clear indication of the visitors login status.
• Account info change access: Provide options for users to change their account information, including passwords, addresses and other relevant information.
• Confirmation of change info: When information is changed, be sure to follow that with a confirmation of the new information.
• Links to financial info: E-commerce sites should provide links to shoppers financial and order information.
  • Transaction history: Show a complete record of all shopper's transactions.
  • Invoices: Link to all past invoices and orders with complete order information.
  • Balances: Show balances, if relevant, including amounts due and/or credits.
  • Payment methods: Allow shoppers to change their payment information and/or default payment information.
• Choose method of delivery: Certain purchases can be delivered multiple ways, provide various delivery options.
  • Text email
  • HTML email
  • Snail mail
  • Overnight
  • Etc.