This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services.

Why this is important: If your customers are digging through your help and FAQ pages, chances are they are close to making a decision to purchase, they just need a little extra bump. These pages are essential to these visitors seek by providing answers to questions and other helps that will push them through the conversion process.

What to look for:

  • Avoid marketing hype: These are not pages that should be filled with hype or sales-y talk. Be factual, but still enticing.
  • Allow Help search: If your Help section contains a lot of information and/or pages, allow your visitors to search just this section of the site to find what they need.
  • Provide printable text: The information on these pages should be able to be printed appealingly.
  • Link to additional resources: This is a great place to provide links to other common areas of the site such as:
    • User guides:
    • Product support:
    • Customer support:
    • Downloads:

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


Great advice! Thanks for the post.

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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklist for Help and FAQ Pages