This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers issues regarding site pages that outline your privacy and security policies as they relevant to the site visitor's needs.

Why this is important: While most visitors won't read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met.

What to look for:

  • Present info in easy to read format: These pages should be well organized so that information is easy to read and understand.
  • Make information easily scannable: Organize your page so information can be easily scanned allowing the visitor to find issues that concern them quickly.
  • Provide section summaries: Divide your pages into sections and information groups with summaries for each section.
  • Identify information types collected: Identify and explain all the different types of information you collect from the visitor.
  • Explain how cookies are used: Explain cookies and how they are used, if applicable, on your site.
  • Explain how user information will be used: Explain in detail how you will use or not use any of the information you collect.
  • Explain how info will be protected: Provide details on the methods you use to protect the data collected.
  • Provide additional protection tutorials: This is a great opportunity to provide additional tutorials on how visitors can protect themselves. Link to these articles at will.
  • Link to these pages in footer: Provide links to your privacy and security pages in your site's footer.
  • Provide links to contact info: Be sure to provide links to your contact page to provide any additional information that visitors may want.


Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.

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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklist for Privacy and Security Issues