This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list contains a few items that pertain to site logo, how it's placed and its functional implementation.

Why this is important: The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

What to look for:

• Displays company name clearly: Your company name should not be lost in the logo. Eliminate unnecessary eye-candy so company name is proudly displayed.
• Isn't hidden among clutter: Don't clutter up your top navigation to the point that the logo is lost in the mess. Make sure it stands out from the rest of the header info.
• Links to home page: Logo should always link to the home page. Even if you have a "home" navigational link many users attempt to click the logo first.
• Unique and original: Make sure your logo isn't copied or near-duplicated from others. Create one that is original and unique to you alone.
• Use tag line consistently across site: If you don't have a tag line, make one and use it wherever your logo is displayed.

Did I miss anything? Add to this list with your comments below.