This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list contains a few items that pertain to site logo, how it's placed and its functional implementation.

Why this is important: The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

What to look for:

  • Displays company name clearly: Your company name should not be lost in the logo. Eliminate unnecessary eye-candy so company name is proudly displayed.
  • Isn't hidden among clutter: Don't clutter up your top navigation to the point that the logo is lost in the mess. Make sure it stands out from the rest of the header info.
  • Links to home page: Logo should always link to the home page. Even if you have a "home" navigational link many users attempt to click the logo first.
  • Unique and original: Make sure your logo isn't copied or near-duplicated from others. Create one that is original and unique to you alone.
  • Use tag line consistently across site: If you don't have a tag line, make one and use it wherever your logo is displayed.


Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


Nice checklist. What about correspondence of logo colors to the overall site colors?

Double emphesis on #1. Being a logo designer I always stress to my clients that the #1 task of a logo is to clearly present the company in a simple, unique way.

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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklist for Your Site Logo