This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a few items regarding mini-baskets. These are the portions of the page that show real-time updates to the information added to the shoppers cart.

Why this is important: Since mini-baskets are ever-present through the shopping experience, the information here can be vital to the visitor, helping them keep track of items, total costs and links back to products already added.

What to look for:


  • Make new products added obvious: When a new product is added to cart, the mini-basket should be updated showing the last item added.

  • Link to full basket page: Mini-basket should provide a link to the full basket page providing a quick access to make the purchase.

  • Allow removal of products: Allow visitors to remove products from the shopping basket without having to go to the full basket page.

  • Show order total: Keep a total of all items added to the cart.

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Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.





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Search Engine Guide > Stoney deGeyter > The Best Damn Web Marketing Checklists for Mini Baskets