April 24, 2007 Comments
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No, I'm not going to give you a list of most searched or most clicked keywords or whatever. Instead I'm going to talk about how to determine which keywords will be the best for you.
There are a number of measurements that can be used when determining how good a keyword might be:
Personally, I don't think that any of those will actually pick the best keywords for your campaign.
Looking at keywords in terms of difficulty is great for having realistic expectation of how soon you might be able to displace other sites ranking well for them, but it won't tell you if your keyword is a good keyword for you. Same with looking to see if your competitor uses that term. For all you know they haven't done their research yet.
All of the information above is useful within context, but there are really only three things that truly matter. You want:
1. Keywords that target your audience
2. Keywords that get traffic
3. Keywords that get conversions
You can find and optimize for a lot of keywords that will perform well in one or two of these areas, but the BEST keywords are those satisfy all three requirements. Anything less won't do.
You can target your audience with low traffic keywords - but your conversion rates will be low.
You can get traffic that doesn't convert - but sales rates will be low.
You can get conversions by targeting low traffic keywords - but your traffic rates will be low.
You can target your audience with poor converting keywords - but your sales will suffer.
You can get traffic without targeting your audience - but your conversions will suffer.
You can get conversions without targeting your audience - but your traffic will suffer.
The best keywords ever are keywords that you have determined to be relevant and have tested to get results. Nothing else really matters.
Discuss this article in the Small Business Ideas forum.
Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.
Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.
Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.
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