Stoney deGeyter

Stoney deGeyter

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For almost 15 years I've been hearing about the "paper-less" office. I even read a book once about a super-advanced office building where paper was forbidden. My first thought was, "well, uh, how does the post office deliver their mail?"

My wife hates it when I interject reality into a good fantasy. That book wasn't even a good fantasy!

While I'm still waiting for a paperless office (I just keep seeing more and more of it, despite digital technological advancements) I have almost entirely eliminated the need for paper checks, envelopes and stamps. Apparently, fellow B of A-ers have too!

According to comScore, 65% of Bank of America account holders use their online bill pay service. In fact, B of A is dominating the online bill pay market. According to the study, Wells Fargo has the next highest usage at 18% and then Chase and Wachovia at 13% each.

No word on my former bank ScrewUS Bank! Last time I checked, and that was about four years ago when I switched to B of A, they were charging for their online bill pay service.

Strangely, the online bill pay service doesn't really eliminate the paper, at least not entirely. For many bills you have the option of eliminating the paper-bill altogether and receiving only a digital copy. Considering that almost everything has to be printed and taken to the accountant each year I'm more inclined to let my utility companies use their paper instead of me using mine. But even still, if all you want is the electronic bill, in most cases B of A must print you a check and put it in the mail.

While I eliminated some paper (and check writing) from my office, I just shifted the burden over to the bank. Not quite the paperless office we all envisioned but I'm happy that at least its not me paying for the paper!


Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.