I've long advocated a common-sense approach to algorithm chasing with SEO. What most people don't understand is that with today's algorithms, there is almost no such thing as a top search engine ranking. There is simply exposure. You either get more of it or less of it. Rankings play a role, but not in the way most people think.
Here are some little known facts about Google:
This makes the algorithm pretty difficult to game. It's also why SEO guarantees are useless. So, while keeping track of algorithm changes is smart SEO, chasing them really isn't. It's like trying to chase 50 rabbits at once and hoping to catch them all. At best, you might be able to chase down one or two, but you certainly won't capture all of them.
So what's an SEO to do?
They have to know what your audience wants and deliver it, because that's what search engines want, too! It's not about trying to get just the right amount of words on a page, your keywords in just the right spot or even about the perfect backlink graph. It's about building a site that visitors love, focusing on the keywords they search and doing it better than your competitors.
You may not be able to beat the algorithm. But the right web marketing strategy can help you beat the competition.
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Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.
If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.
Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.
Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.
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