SEOs don't build websites; they build web presence.

SEOs don't design websites; they make your website more usable.

SEOs don't build links; they build relationships.

SEOs don't socialize your content; they communicate your value.

SEOs don't spam keywords in content to rank; they integrate key words into content to sell.

SEOs don't sell your products/services; they help you attract buyers for you to sell to.

SEOs don't drive traffic; they drive customers.

SEOs don't create conversions; they make your website more conversion friendly.

SEOs don't create your sales message; they improve it for your audience.

SEOs don't write your business plan; they help fulfill it.

SEOs don't manipulate Google's results; they make Google's results relevant.

March 5, 2012

Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.


I can send this to my parents, but they'll still call me to help fix their computer...

Great list. I especially like "SEOs don't sell your products/services..." Good SEO work can improve traffic to your website, but it's up to the quality of the website to get that visitor to convert.

Tell it like it is ma' brother!! Short, sweet and one of the best things I've read in a while. Thanks Stoney!

Uhm, good list but most of those seem more relevant to SEM's?

SEO/SEM, tomato/tomahto

Thanks for the post. So many companies and people think that SEO is a a function of a web developer. So not true. SEO is not a magic bullet for being found on the Web. It’s about what you discussed and more.

@ Stoney deGeyter
Oh how wrong you can be ...

Vincent, I get that in the truest sense SEOs do no more than "search engine optimization". But In my opinion that's a very small part of web marketing and any SEO firm that does just on-page optimization isn't worth much. You can optimize a site all day and get little results if you're not doing many of the other things to help build a strong search and online presence.

i have so much fun on a weekly basis when one of the "seo companies" calls me and tries to convince me that they work for google and they'll get me to the top of google. [disclosure: i used to work for google in the adwords dept]

i start drilling them on their methods and inevitably they are some grey hat nonsense. the one yesterday even admitted that they can get me "tons of natural looking backlinks for a reasonable price, because our teams are in india." wow.

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