Stoney deGeyter

Stoney deGeyter

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What were you doing the day after Christmas? If you were like many folks, you were online. According to Nielsen//NetRatings online shopping for the day after Christmas rose 35% over 2005. According to them you were likely there to "check out after-Christmas sales, redeem gift cards and spend holiday cash, or to sell or exchange unwanted presents."

The Internet has vastly changed the way we do commerce. While the day after still sports long lines at the return counter, many are bypassing those return lines altogether and putting unwanted gifts up for sell on eBay and other auction sites.

Nielsen also provides some other interesting Yuletide data. December 12th was the biggest online shopping day of the season. eBay was the single biggest shopping destination that day receiving more than double unique visitors than its nearest competitor, Amazon.

But eBay and amazon are old news, right? Nielson provides us with the fastest growing online shopping destinations:

  • LEGO Shop at home, 120% growth
  • Macy's, 70% growth
  • Office Depot, 64% growth
  • Eastbay, 57% growth
  • Kohls.com, 53% growth
  • Sam's Club, 51% growth
  • inStore, 50% growth
  • Wal-Mart, 49% growth
  • ToysRUs, 44% growth
  • Medco, 43% growth

Check out the press release for all the holiday shopping details.



Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO and marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates.

Stoney is a moderator at the Small Business Ideas Forum, a regular contributor to the Search Engine Guide blog and has a monthly column on Search Engine Land. He posts his SEO and business insights at the E-Marketing Performance blog where you can also find his e-books: E-Marketing Performance: Effective Strategies for Building, Optimizing and Marketing your Website Online and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing your Keywords into a High-Performance SEO Campaign.

Stoney is married with five wonderful children and, if away from the computer long enough, enjoys riding his dirt bike, watching DVDs, reading books and spending quality and quantity time with the family.

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