What were you doing the day after Christmas? If you were like many folks, you were online. According to Nielsen//NetRatings online shopping for the day after Christmas rose 35% over 2005. According to them you were likely there to "check out after-Christmas sales, redeem gift cards and spend holiday cash, or to sell or exchange unwanted presents."

The Internet has vastly changed the way we do commerce. While the day after still sports long lines at the return counter, many are bypassing those return lines altogether and putting unwanted gifts up for sell on eBay and other auction sites.

Nielsen also provides some other interesting Yuletide data. December 12th was the biggest online shopping day of the season. eBay was the single biggest shopping destination that day receiving more than double unique visitors than its nearest competitor, Amazon.

But eBay and amazon are old news, right? Nielson provides us with the fastest growing online shopping destinations:

  • LEGO Shop at home, 120% growth
  • Macy's, 70% growth
  • Office Depot, 64% growth
  • Eastbay, 57% growth
  • Kohls.com, 53% growth
  • Sam's Club, 51% growth
  • inStore, 50% growth
  • Wal-Mart, 49% growth
  • ToysRUs, 44% growth
  • Medco, 43% growth

Check out the press release for all the holiday shopping details.


January 17, 2007





Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles.

If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374.

Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period!; Keyword Research and Selection, Destination Search Engine Marketing, and more.

Stoney has five wonderful children and spends his free time reviewing restaurants and other things to do in Canton, Ohio.







Search Engine Guide > Stoney deGeyter > What Were You Doing the Day After?