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Sumantra Roy

Sumantra Roy, president of 1st Search Engine Ranking.net, is one of the most respected and recognized search engine positioning specialists on the Internet. Sumantra's articles on search engine optimization have been widely published and quoted in different web sites and newsletters on the Internet. His unique formula for establishing the most appropriate keywords for a site has been used by WordTracker, the most popular keyword research tool on the Internet. This formula is also used by many other search engine optimization companies for establishing the most appropriate keywords for their clients' sites.

Top 10 Search Engine Positioning Mistakes

You must remember that search engine optimization is a means to an end for you - it's not the end in itself. The end is to increase the sales of your products and services....

Froogle Optimization

I have started seeing listings from Froogle in the Google search results. I personally use Froogle before I buy something and I think integrating Froogle in Google's results pages is a very clever idea. How can I get my website listed in those Froogle listings?...

Top Rankings for Competitive Keywords

The keywords ideal for my real estate site seems to be highly competitive and difficult to rank with. What options do I have?...

SEO Website Plagiarism

What you are facing is also affecting many other search engine optimization experts who rank highly on the search engine result pages, and then find their work stolen word for word, image for image and tag for tag. These duplicated websites are created with the aim of replicating the same successful results that the high ranked websites achieved....

Geo-Targeting Pay Per Click Ads

The beauty of the pay per click model is that they do provide targeted visitors to advertisers willing to invest the extra dollar for qualified prospects. Going one step further and filtering search engine users according to their country or state for advertisers is nothing short of spectacular from an advertiser's point of view....

Re-Inclusion of a Banned Site in Google

My site was banned by Google recently. I am not sure for what reason, but what must I do next to get back into Google?...

Optimizing for Multiple Search Engines

I would like to know whether I should apply general search engine optimization techniques or should I target a particular search engine in my attempt to boost traffic?...

Is Your Website Banned by the Search Engines?

How do you know when Google or other search engines have banned you?...

Paid Inclusion Programs and Cloaking Meta Tags

Questions and answers about the paid inclusion programs offered by the major search engines and on the process of cloaking meta tags and whether you should employ this technique....

Dropped from AltaVista, Little Google Traffic, Links for Top Ranking

Questions on what to do if your site has been dropped from AltaVista, on why you may get few visitors from Google even though you have a top ranking in it, and how many links your web site needs to attract in order to get a top ranking in the search engines....

Plural vs. Singular Keywords, Graphical vs. Text Links, Javascript Menus

Which search engines consider plural keywords to be the same as their singular counterparts? Will you get a better ranking in the search engines if you use text links rather than graphical links? How do you get pages spidered if you have used Javascript based drop down navigation menus?...

Getting Ranked in Google, De-Listed by ODP, Books on SEO

Is it possible to get ranked well in Google without having any link popularity? What to do if your site is de-listed by the Open Directory. Any good books on search engine positioning?...

Home Page Optimization, Keyword Repetition, and Frequency of Submission

Questions and answers on how to optimize the home page of your site, how many times you should repeat a particular keyword in a page, and how frequently you should submit your site to the search engines....

Self-Replicating Pages, Grammatically Incorrect Keywords, Link Keywords

How to prevent your site from being penalized for spamming if you have an affiliate program which provides self-replicating pages to affiliates. Optimizing for grammatically incorrect keywords. The importance of having keywords present in the links that you get to your site....

Robots.txt File, Changing Categories in Yahoo!, ODP Traffic

Questions on robots.txt files, how to get Yahoo! to change the category in which your site is listed, and why you may not get enough traffic from the Open Directory even if you have a top ranking....

Link Popularity Don'ts, Yahoo! and Niche Sites, Cloaking

Questions on techniques for boosting the link popularity, whether sites operating in a niche can benefit by getting listed in Yahoo!, and how sites which have not repeated a keyword even once in the body content can get high rankings....

Misspelled Keywords, Contact Information and Yahoo!, Alt Tags

Is it advisable to select some misspellings of certain commonly used keywords? Full address necessary for Yahoo! listing? Importance of alt tags....

Keyword Research Tools, Stop Words, Inktomi Based Engines

Tools that can help you research keywords. Explanation of stop words. Search engines using the Inktomi database....

Affiliate Sites, NBCi, Improving Yahoo! Ranking

Getting affiliate sites listed in directories. Submitting sites to NBCi. Improving the ranking of sites already listed in Yahoo!....

Web Hosts and Search Engines, Linking to Search Engines, Separating Keywords in Meta Keywords Tag

Search engine issues regarding your web host. Will linking to search engines improve rank? How to separate keywords in the meta keyword tag....

AltaVista Changes, Dynamic Sites, Brand Names In Meta Tags

Answers regarding changes in AltaVista's submissions process, registering dynamic sites, and using brand names in meta tags....

Themes, Yahoo! and Brand Names, and Frontpage

Answers about theme based search engines, getting individual products listed in Yahoo!, and using Frontpage and its effect on ranking....

Keyword Rich Domain Names and Title Guidelines

Do keywords in the domain name help with rank? How long should a title be and how do search engines react to capital letters? These and other questions answered......

How Netscape Ranks Sites And Why Google Is Frowning

How Netscape ranks sites from the Open Directory, the difference between AOL's Web Sites and Web Pages sections, and how Google is frowning upon sites using link exchange services to boost their link popularity....

Improve the Link Popularity of your site

Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking....

Submitting your site to Yahoo!

Discover the secrets behind getting your site listed in Yahoo!....

Top 10 Search Engine Positioning Mistakes

When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making....

The only software you need to boost your Search engine ranking

Download a free trial version of the only software that you need in in order to improve your Search engine ranking....

Robots.txt - Creating a robots.txt file

Find out why creating a robots.txt file is essential for search engine positioning....

Robots.txt - Software to help you create a robots.txt file

Robots.txt - Find out how this software will automate the task of creating a robots.txt file....

Page Cloaking - To Cloak or Not to Cloak

Find out what is page cloaking, how it is implemented, and whether or not you should actually use it....

Open Directory - How to submit your site to DMOZ

Discover the correct way of submitting your site to the Open Directory....

Becoming an Open Directory Project Editor

Discover how you can become an Open Directory Project editor and get your site an optimum listing in the Open Directory....

Measuring Link Popularity - Discover how you can measure Link popularity in the major search engines

Find out how each of the major search engines help you measure Link popularity....

Discover how you can establish which Keywords are the most effective for your site

Find out how you can establish which Keywords you should optimize your site for in the search engines....

Discover how you can create pages which are optimized for the search engines

Find out how you can create pages which will make the search engines fall in love with your site!...

Glossary of terms used in the Search engine ranking world

Find out the meanings of words and phrases commonly used in the Search engine ranking industry....

Frames and Search Engines

How to get high rankings in the search engines if your site uses frames....

Search Engine Positioning by using Doorway Domains

What the search engines want is good content. That's the reason they tend to take a rather dim view of such doorway domains....

Domain Names - Discover how you should choose Domain names

Domain Names - Find out how you can choose the correct Domain name for your site and get a higher search engine ranking....

Domain Names - Why having your own Domain name is a must

Domain Names - Find out how you are losing money if you don't have your own domain name....



About the Author

Sumantra Roy, president of 1st Search Engine Ranking.net, is one of the most respected and recognized search engine positioning specialists on the Internet. Sumantra's articles on search engine optimization have been widely published and quoted in different web sites and newsletters on the Internet. His unique formula for establishing the most appropriate keywords for a site has been used by WordTracker, the most popular keyword research tool on the Internet. This formula is also used by many other search engine optimization companies for establishing the most appropriate keywords for their clients' sites.

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