Susan Esparza is a senior editor for Bruce Clay, Inc.

The Impact of Social Media on Search Rankings

by Susan Esparza    August 14, 2007

Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has given consumers a voice and weakened the power formerly held by advertising media....

Driving Web Site Traffic With Collarity

by Susan Esparza    June 1, 2007

In the past, we've touched on some of the challenges that the search engines' personalized search programs will present to search engine marketers. Now, I’d like to introduce you to a tool that allows for personalization and optimization to work hand-in-hand, increasing usability and supporting your search marketing goals....

Don't Risk Your Rankings With Unethical SEO

by Susan Esparza    May 15, 2007

With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques....

SEO With Google Webmaster Central

by Susan Esparza    March 17, 2007

With the release of Webmaster Central from beta, Google has made a strong statement that serious Web site owners need to be concerned with, and aware of, a range of data regarding their sites. Crawl errors, backlinks and page load times are all available for a webmaster to study and parse through in order to refine and integrate with their search engine optimization strategy....