(The fifth in a multi-part series that covers finding and using lucrative keywords.)

In last week's article, The Tools, I looked into which sites and tools you'll want to use in order to help you find lucrative keywords.

This week, I'll be exploring the first of four steps in using those tools to come up with your list. But first, here's an overview of the three steps to putting together a lucrative keyword list.

In Step One, we're going to see what theme your site gives the impression that it's about. Then we're going to compare it to what keyword you want.

In Step Two, we'll pick a better keyword for your site.

In Step Three, you'll find out what you have to do to make your site better address the kinds of keywords you want.

In Step Four, I’ll show you some ways to monitor your site’s standing in Google and Yahoo.

After we’re done with that, we’ll move on to secondary keyword research, which is a much shorter exercise. Finally, we’ll apply what we’ve learned about keywords to your site and start preparing for the active promotion phase.

Lucrative Primary Keyword Research

The first site we're going to is Spannerworks.com. We're going to use their Keyword Density Analyzer (Analyser for those in the UK :-D). This will determine what keywords your site is currently optimized for.

Lucrative Keyword Research Step One

Click that link to load it up - it goes directly to the Analyzer - and enter your blog’s link.

Look at the second list of words, the two-word phrases. That, in all likelihood, is what Google or Yahoo THINKS your site is about.

If your site is about that, great. You can skim over step two, and if you find that you don’t need to complete it, move on to step three.

If not, you need to pick a better keyword. To illustrate why, grab your API key and let's go to GoRank.com.

Create an account, enter your Google API key. (Don't panic if you see some database errors at the top of the page. That's because your key hasn't been entered.)

Now use their Keyword Density Analyzer, which allows you to pick a keyword that you believe your site is related to. Pick one and put it in.

Surprised at the results? You shouldn't be. Your site, as we saw in the last exercise, is not considered to be related to those keyword terms, as far as a search engine is concerned.

So what do you do now? We pick a better keyword for your site. Continue with the next step when we cover step two in the next article in the series.

Discuss this article in the Small Business Ideas forum.