When you get to the Wordtracker home page, the button you’ll be looking for is the trial button towards the upper left side of the page. Once you click on that button you’ll be taken to a new page. Enter your name and email address - they will only send you their monthly keyword report if you check the box.
It’s a useful report that monitors what the top keywords are for that past month, so my suggestion would be to check the box, but of course it’s up to you.
After you submit your information, you’ll be taken to a brief explanation of the trial features, which actually uses MSN as a basis for the resulting information, which is another reason why getting a day of the full version is a good idea. You’ll be able to analyze these keywords specifically for Google, and instead of just the top 30 results, you’ll be able to analyze hundreds of keywords.
You can simply take the trial repeatedly instead, so if you only need an analysis of about 100 keywords, you could just take the free trial four times. As the notice states, even in the trial, the tool will automatically choose synonyms, terms it believes are related, and other similar terms that have actually been searched for by real people in the last sixty days. You’ll also have an opportunity to email the results to yourself if necessary.
Once you’ve clicked on the graphic to start your free trial, you’ll see a page that has three frames, one on the left, one on the right and another at the bottom.
The first thing you’ll need to do is enter the keyword you wish to research on the right. The best course of action when you’re first starting is to enter a general keyword - not necessarily the one you’re actually targeting.
After a few moments, you’ll be able to scroll down the list to see the keywords that Wordtracker pulled from its database. If the keyword phrase you typed in was searched for in the last sixty days, you’ll see it on the list. Click on the word, and that term, as well as several other keyword phrases that contain that phrase, will appear in the right pane.
To the right of the term you’re studying, you’ll see the actual number of times this keyword was searched per day, as well as a prediction of how many times it is expected to be searched on the right. Simply click the question marks in the black circle whenever you desire further information on a specific term.
For our purposes, where your primary keyword is concerned, you’ll only need to scroll down this list and choose terms to study at Search Guild. However, for your secondary keyword research, you’ll want to take note of the column to the far right, marked “Dig”. This will yield additional keywords that you’ll be able to use for other purposes that we’ll discuss later.
Once the number of keywords you’ve collected reaches 30, your “keyword basket” will be full. If you take the trial again, you’ll need to dump your basket. You can also export these keywords or have them emailed to you.
You might have to do this exercise and its resulting analysis several times if you use the Wordtracker KEI analysis (which we’ll go over in an upcoming page) instead of Search Guild’s difficulty checker.
Unless you purchased the full version of Wordtracker and are analyzing keywords using the Google database, I suggest that you stick with Search Guild’s results, though taking note of the results for MSN that are in the free Wordtracker version are worth a look. Once you have selected your keywords, you’ll want to go to step three, which is where you’ll be able to email the keyword results to yourself or export them.
As you can see, before going on to the fourth step, you can now click either of the first two graphics at the top of the page to save these keywords before proceeding. If, after reviewing the list you find a keyword that couldn’t possibly be relevant to your site, you can click the delete link to have it removed.
Another important thing to take note of is anywhere you see the word “buy” with a keyword. This gives an indication that there are searchers actually looking to pay for a solution similar to yours - these phrases often have low competition, strangely enough, though they aren’t the best titles for a blog or a site.
You’ll see another one of those familiar arrows at the bottom of the page inviting you to move forward to the next step, where you’ll get a comparative study of the chosen phrases with data pulled from the MSN search engine.
The next page you’ll see yields a chart similar to this one, giving you first the keyword, then the number of time that exact phrase was searched for, the number of times it was found in the last 24 hours, as well as the competing pages.
The above-referenced number often differs from the one seen in the original query in the free version, because the first result was for the term without quotes around it.
I agree that it is easier for you to rank better for an exact match than one without quotes, as well as have far less competition. I suggest that you focus your efforts on ranking for it the way it appears naturally, without quotes.
(This is yet another reason why I suggest that, at this point, you complete your research using Search Guild’s Difficulty Checker - it will tell you the difficulty results for both terms that are in quotes and those that are not. )
If you’re using the full version of Wordtracker, simply chose the option in step four that will allow you to access the results without quotes, then run it again with quotes if you like. (When you use the full version, it’s not really necessary to go by Search Guild’s tool if you have an understanding of what Wordtracker refers to as KEI.)
A question I get a lot is how to start the trial over without going back to the beginning. Scroll down to the bottom of the page and look for a notification that says "click here for another go", and follow the link back to the keyword discovery screen - step one.
July 11, 2005
Tinu Abayomi-Paul is a website promotion specialist and author of five books and ebooks for the online entrepreneur.
Her last project was a contribution to Rok Hrastnik's comprehensive guide to RSS, "Unleash the Marketing & Publishing Power of RSS". You can find more of her daily tips on RSS, Blogs, Google tools, and more, at her main blog, Free Traffic Tips.
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