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Todd Bailey

Todd Bailey is Director of Search, Media and PR with Gen3 Marketing and US Brand Ambassador for Majestic SEO. Also, Founder/Editor of pushStar.com

A List of Steps for a Multi Site SEO Migration

A multi site migration can result in a better user experience, increased organic metrics and a simpler long-term management solution.  But many SEO's get hung up or miss the most critical pieces to a successful transfer....

The Science of Digital Marketing

"There is no law except the law that there is no law", could not be more true in the digital marketing industry.  Sure, there are guidelines, best practices and policies but that isn't to say that the industry as a whole is, and will always be, a science....

Using Social Media as a Supplement to Your Search Strategy

The search engine optimization and social media worlds continue to become interconnected. Many online marketing professionals are complimenting their traditional search strategies with more robust social media campaigns to maximize their reach. It looks like at least one major search giant is acknowledging that businesses want to see results from social media efforts....

How Thousands of Small Business Owners Can Rebound From the GoDaddy Outage

On Monday, one of the most significant service outages in Web hosting history struck GoDaddy's servers and affected thousands (perhaps millions) of small business sites. While the hosting downtime was initially attributed to the worldwide hacking group, Anonymous, GoDaddy representatives claim "internal network events" are to blame for the nearly four hour long outage....

Copywriting Advice: Getting the Most Out of Your Client Calls

Writing SEO-friendly content can be a challenge when you do it for your own company. It's even more difficult when another company asks you to do it for them. Not only are you tasked with writing SEO-enhanced content, but you're doing so for a company--possibly an entire industry--that you're not familiar with. ...

5 Quick Tips for Writing a Successful Landing Page

Businesses start SEO campaigns to reach the top of the SERPs. But, let's be clear, the goal isn't just to achieve a number one ranking. The goal, as it is in all business ventures, is to make more money. This is why SEO is often supplemented with pay-per-click campaigns and other traffic-generating initiatives....

Keeping Your Audience Engaged

When it comes to optimizing one's site for the major search engines, it's tempting to believe that there is some magical formula that will guarantee increased traffic and lead to conversions. We often get bogged down in the technical side of the SEO process. How can we increase the load speed of the homepage? Are we getting maximum use out of the site's meta data? While these are certainly all important things to keep in mind during an SEO campaign, ultimately it is user satisfaction that will ensure your site sees steady traffic and an increase in links....

Google Maps Faces a Formidable New Competitor in OpenStreetMap

Google Maps Faces a Formidable New Competitor Yesterday afternoon, Apple announced at the Worldwide Developers Conference (WWDC) that the company will soon be releasing a map application to compete with Google Maps. While Apple's separation from Google Maps isn't a surprising move for a company known for its vertical integration strategies, the new competitor may make a significant impact on Google in the months ahead. ...

When Google Can't Control Marketing

Many people have thrown their arms up in desperation over Google's latest algorithm change.  Clients and online marketing providers are trying to polish away any smears left by the latest Penguin update.  For many clients, Google placement is a necessity to their everyday operations.  Some clients feel they can't afford any interruptions in their business instigated by Google....

Sloped Economy Hopes Within Internet Marketing

What's your take on the recovering economy? Has it recovered?  Contrarily, have we made less traction than expected?   A recent Reuters article reports a daunting month of May regarding small businesses.  It seems businesses hired less and cut existing hours....

The Philosophy of the Penguin and its Sense of Smell

I haven't been in Google back-rooms.  I have never met the Penguin personally.  But I can make observations.  It seems the pursuit of truth and honesty is one of the underlying messages taken from the ordeal.And the Penguin update name doesn't just come from another cute black and white bird, but is more closely related to a penguins sense of smell.  Algorithmically, the filter uses its "sense of smell" to associate authority (or lack their of) related to the site much like penguins use their sense of smell to identify their partner or offspring.  As we know of the penguin, they set off into...

Hello Again Marketing

Have you lost sight of a well-loved service or product? People are creatures of repetition. Usually we commit when we find a service or product we enjoy using. Recently, Ryan Buddenhagen wrote a post on brand ability to bring back old services and products....

Pinterest's Five Year Plan

Recently, the entire Web community has been abuzz about Pinterest.  Although the upstart social network is still in the open beta testing phase, it has overtaken LinkedIn as America's third largest social site, according to Experian Hitwise.  At present, Pinterest is reaching millions of worldwide users per month and since January, has held the distinction of being the site to break ten million unique hits in the shortest timeframe.  Pinterest is a social networking phenomenon that shows no signs of diminishing, but is there long-term viability within the Pinterest brand?...

You've Made the Majors, Now Play in It

If you were a small startup, suddenly becoming hugely popular, would you align with a bigger brand or keep the startup momentum churning?  It's somewhat akin to the decision some high school or in-college athletes face when approached by major-league teams.  Do you carry on with your innocent talent or do you join the ranks of the bigger and better experienced, hoping to maintain that initial spark?...

Romney Social Media - An Uphill Battle for the Campaign

With the inevitable GOP nod going to Mitt Romney, now that former PA Senator Rick Santorum has dropped out of the race, it is mission critical for Romney to get his Social Media act together.  A conflicting, and sometimes confrontational, social voice as well as the limited social reach he currently maintains are just a few of the inadequacies the campaign needs to address....

How to Rebuild Yahoo

Years ago, the Yahoo brand was one of the most significant and recognized on the entire Web.  Offering search, email, instant messaging, news and a variety of other options; Yahoo was a company that in many ways, was ahead of its time.  Since debuting in early 1995, the company managed to remain relevant and profitable even after the "dot-com bubble" burst in 2000.  However, in the mid-2000s, Yahoo started on a gradual decline from which the company has not yet recovered.  In 2008, financial losses triggered a series of layoffs, upper management changes and perhaps most importantly, a lack...

The Demands of Brand Expansion

Running a business is tiring. There's a lot to consider.  Compression and expansion are two points.  We see it in search engine optimization.  Technology provides the tools for international expansion; international reach is only an investment in the necessary implementations away.  But ISEO does need to address something in-America services do not - cultural differences....

How Important is Online Visibility?

In 2012, it's hard to imagine a company without an Internet presence. From the world's most prominent brand names to small, local businesses; most companies have already made the transition to the Web and many more are expanding their websites, social networking profiles and online storefronts. The Internet serves as a massive, worldwide promotional tool and its scale and reach are simply far too great to be ignored in the digital age. While thousands of companies around the world are fortifying their online identities, some are still struggling to be noticed. Internet marketing companies adamantly insist that visibility take the...

Why Google's Latest Updates Matter to SEOs

This February, Google made 40 changes to their search technology and in doing so, gave SEOs much to anticipate going forward.  Not only has the latest update to Panda made an impact on how content is filtered, but the other 39 updates to Google's algorithm are also expected to change the search engine optimization landscape.  These updates are actually intended to improve search results and create a better user experience, but as with any updates to Google Search, they can still affect SEO strategies....

Microsoft and Nokia Hang SmartPhones Lower than Apple's

What brands are producing great fruits of labor regarding the smartphone market?  As digital technology ushers users into the future, what mobile phones will they be bringing along?  The New York Times reports Microsoft and Nokia hope lower prices and a robust assortment of sales networks prompt consumers to pick lower-hanging, discounted fruit....

T-Mobile Calls for Government Emergency Breakthrough on Verizon Deal

Is it better to make nice with competitors (perhaps if it's financially beneficial)?  In some cases, it may be better to damper notions of competition and pickup on financially-sound sentiments regarding partnerships....

Actively Allow Consumers to Pinpoint Interest in Your Brand

What's the latest craze in online marketing?  It's still before lunch; there's still time.  The question is jocose but tagged with realism; there are tons of ways to 'socialize' on the Web through social media sights, Pinterest (featured in the New York Times) being the latest to pass the social threshold (and the first to reach the 10-million-visitors-a-month club so quickly)....

State Taxes Affiliated with Brick-and-Mortar

Why would FatWallet, a company with a reported-2010 revenue of $12 million, readily accept a $100,000 moving cost, changing locales from a $5 million, custom-built office a year later?  No, the move was not due to online motions but offline ones, associated to state taxes as relayed in the New York Times....