A multi site migration can result in a better user experience, increased organic metrics and a simpler long-term management solution. But many SEO's get hung up or miss the most critical pieces to a successful transfer. Having done many migrations I can say there is more to it than you may have previously thought.
Let's start with the fun part, Research.
Exactly - Not so exciting. But this is the most important part of the process. A professional SEO expert will compound hours of research and data to formulate the best migration plan. Creating lists of high priority content, looking at search console and evaluating how you will accomplish the project.
Research can be an intangible to a client. Sending them a spreadsheet of URLs with a roadmap and justification is good document to ease their mind. But how you come up with that roadmap is part of your strategy, which you should pull from research online from others who have done it.
Here are some of the items one needs to consider for a multi site migration to maintain as much of their SEO value as possible:
NOTE: It is recommended not to change the following at the same time during site migration:
Copyright © 1998 - 2019 Search Engine Guide All Rights Reserved. Privacy